XRP Jumps As Japan’s Rakuten Pay Integration Boosts Real-World Use

Japan’s biggest loyalty program may have just become one of crypto’s most unexpected entry points. Related Reading: Bitcoin Could Hit $85K Before April Ends, Analyst Says A Rewards System Worth $23 Billion Opens Up Rakuten is sitting on more than 3 trillion loyalty points — valued at roughly $23 billion — and users can now convert those points into XRP. That single detail changes the nature of this integration. It is not just another tech company adding a crypto option. It is an existing, widely used rewards system being turned into a direct path into digital currency, no exchange account required. Reports confirmed the points-to-XRP conversion feature is part of the rollout inside the Rakuten Pay app and Rakuten Wallet. The announcement pushed XRP to $1.38, with the...