Crypto Meets Private Banking: UBS Weighs New Offering

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NewsBTC • January 24, 2026 at 10:01 • Analysis
Reports say Swiss banking giant UBS is planning to let a small group of its private bank clients buy and sell major cryptocurrencies. The step would open access to Bitcoin and Ethereum for people who have worked with the bank for years, not for every customer. Related Reading: Bitcoin’s Sharp Reversal Leaves Over $800 Million Liquidated In 1 Day Private Clients First According to a Bloomberg report, the service would start in Switzerland and be offered only to select private banking clients, with any wider rollout dependent on rules and demand. The move is careful and measured. It is being tested with a narrow set of clients before any wider push is considered. How It Would Work Reports note that UBS has been talking with outside firms about providing the trading, cu...

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